Latte Brews a New Pas De Deux with......
What's in store for the mass drinks-lovers of the small island of Taiwan when the fancy foreign franchise meets the traditional tea brewing? Yes, that is the latest campaign rolled up by Starbucks, who aims to stir up a new trend in an already ever-innovating beverage market of Taiwan, where running into someone holding one mermaid-logoed cup is par for the course.
Among the newest concoctions of this American company are Awake Tea Latte, Earl Grey Tea Latte, and Rose Fancy Tea Latte. As a fit combination of tea bags soaked up in latte, each mix-up is original in its own right that features tea's essence while enhancing the art's eclecticism to the fullest flavor possible. In theory, the strategy is perfect for the isle's bold appetite for new ideas, its crowded landscape that fertilizes the chain's grab-and-go culture, and the centuries-old affection for tea. When all of it is driven with coffee's kick in full throttle, it should simply be irresistible.
But no one can be sure of how the plan would work out in reality, not even me, who stand as a false coffee connoisseur. All we can do is just wait and see while sipping a brand-new tea journey in motion.
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